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This year has seen industries adapt quickly to ensure they remain relevant. Real estate is one of the industries that has done this by changing from hosting open houses and scheduling multiple showings to work behind the screen. This includes streaming video walk-throughs for various clients or working with videographers to develop 3D tours.

A great agent is set apart from other agents by their online presence. Therefore, their social media accounts should engage buyers and sellers, other agents, brands, and followers.

There are strategies to be followed by real estate agents to maximize the impact of social media platforms on their businesses.


Post Exceptional Content

The agents need to share meaningful, relevant, and attractive content to boost their social media presence effectively. Content should include superb images and videos of properties listed. In addition, presenting interesting facts and features about a listed property to potential clients increases their engagement.


Taking Advantage of Hashtags

The use of hashtags helps clients quickly discover posts concerning a specific topic. Therefore, agents should incorporate hashtags in their social media posts since it helps customers find listings in particular locations.


Expand Their Network

If used correctly, social media assists realtors in developing a good image within the real estate industry and opens opportunities to associate with potential clients and other professionals.

The best social media platforms for real estate marketing include:


Most agents use Facebook as their primary social media tool for marketing due to its solid features and user demographics. In addition, Facebook has ad features that agents use to target users showing interest in purchasing property in specific localities.



LinkedIn is a platform dominant among millennials, Gen X, and Gen Y demographics. While agents do not predominantly use it to find clients, it is effective for networking with other real estate agents. Realtors should set up an updated profile, engage other industry professionals, join professional groups, and share industry news to maximize the use of LinkedIn.



Instagram is used by most luxury and boutique real estate businesses as a primary social media marketing channel since it is perfect for posting images and videos. By scheduling regular Instagram posts in their locale, realtors can increase awareness of their brand.



Real estate agents regularly use Twitter to follow current and previous customers and other realtors to interact with and share personalized content.

The influence of social media and technology in the real estate industry is growing fast and needs to be embraced by future-minded realtors.


John Shramko